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Thank God it’s Monday!™ Differentiating Value. Unique Selling Proposition. Originality. However you say it, I assure you, you’ve got it.
The power of your unique qualities is infinite. But only when you recognize those things that separate you from the norm will you be able to take advantage of those qualities. So I want you to do just that. Sit down, grab a pencil, and identify the numerous USPs in your own life and company.
You have 985 widgets and 41 colors in stock. You are the only carwash that has undercarriage flush for free. So don’t just stare at your sheet—use it! Write down 100’s of Unique Selling Propositions that are unique to your company.
Market yourself or your company with your USPs leading the charge. Customers are no longer impressed with normalized qualities. So recognize the opportunity you have at hand, the advantage that you have because those particular qualities are unique to you! It’s what makes you, you!
Have a great Monday!
Roxanne
Roxanne Emmerich’s Thank God It’s Monday! How to Create a Workplace You and Your Customers Love climbed to #1 on Amazon’s bestseller list and made the New York Times and Wall Street Journal bestseller lists—all in the first week of its release. Roxanne is renowned for her ability to transform “ho-hum” workplaces into dynamic, results-oriented, “bring-it-on” cultures. If you are not currently receiving the Thank God It’s Monday e-zine and weekly audios, subscribe today at www.ThankGoditsMonday.com.
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