As organizations grow, one of the things that’s rather a predictable pattern is that focus on the customer dwindles. Now, here’s the problem: the company is about the customer. It’s always about the customer. Where does revenue come from? The customer.
Be leery of all the temptations to have meetings about meetings, and have projects that lose customer focus, and conversations that aren’t about the customer. The fastest way to really create an organization that, not only is rocking the numbers but also rocking the feeling of purpose, is to get back about how do we delight customers every single day. And just wait to see how you feel as a result of that input.