I’ve got a crazy idea for you. I hope you have crazy ideas. Seriously, every great idea start as a crazy idea. Without crazy ideas, you have no chance of having really great profoundly transformational ideas, and so it’s important to take out your ideas and get them out there in the world. Marriott, when they have their idea about ironing boards and irons and having them in the room, that was heresy and crazy because people had waited hours for that and now every hotel room has it. One person, one crazy idea transformed an industry. What’s your crazy idea?
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