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Acing The Interview

Friday, February 26th, 2010

MackayBookCoverNo single job hunting skill outranks knowing how to interview successfully. When pilots fly, they step through a rigorous preparation checklist before each take off. Apply the same procedure in landing a job. The choice between a job interview being a picture-perfect three-point touch-down and a gruesome crash-and-burn is totally up to you.

Harvey Mackay’s new book, Use Your Head To Get Your Foot In The Door, does interviewing head to toe, but this seven-point checklist will go a long way toward scoring your precious at-bat into a base hit.

1. Do your homework. An interview is an exam. Thoroughly research the firm on the Internet. Use all of your personal contacts to learn about your potential boss and this person’s likes and dislikes.

2. Think timing. Often timing is something beyond your control, but, if you have the chance, influencing two factors can prove powerful advantages. If a company will see a roster of candidates for a particular job, it’s often better to be considered in the middle or toward the tail end of the process. Sure that’s a risk, but companies also usually have a better idea of what they want once they’ve seen several candidates. If you’re on the docket later, they’re also more likely to have a fresher impression at decision time. Another consideration: If you’re definitely a morning or evening person, you may not want to broadcast that fact. That said, you still may want to schedule your meeting for the time of day you really shine.

3.  Check out a company’s reception area and an interviewer’s office. If company softball trophies dominate the lobby . . . or if the exec’s bookshelves are lined with dog-eared copies of the complete works of Peter Drucker, that should tell you something.

4.  When you go to an interview lunch, forget the grub. You’re there to land a meal ticket, not to wolf down a free lunch. Eat a power bar before you go.

5.  Don’t pressure the prospect company for an immediate decision. Showing a sense of urgency never hurts, but an increasing number of job offers hinge on at least two sets of interviews and often more. Think of yourself as a guest in someone’s home. You want your host to eagerly invite you back to continue your conversations.

6.  Anticipate a dialogue. Always come to the interview armed with intelligent questions about the job and the company. Ask the interviewer about their most important experiences at this firm. Not only is this politically smart, you can also learn key cues about the person’s values and motivations. Somewhere in the conversation, there’s bound to be small talk. It’s up to you to make that small talk big by being up to speed on the latest business news, industry trends, and – increasingly – personal technology you need to do your job.

7.  After the interview, do two things immediately: (1) key in or record your debriefing of what you learned in the interview, and how you believe it went well . . . and badly. (2) Then handwrite (and personally deliver to the receptionist) a thank you note for the person who interviewed you and why you are even surer now you are the best person for this job. 

What if you sense the pressure and scrutiny grow in an interview? Take it as a compliment. Always remember, the closer you get, the harder they’ll look.

 

What makes a world-class salesperson?

Saturday, November 21st, 2009
© Rmarmion | Dreamstime.com

© Rmarmion | Dreamstime.com

There’s no end to the list of qualities that make for a great salesperson.  But when it comes to assessing your sales team, sales managers often focus on features that are secondary or worse:  Who’s a hard worker?  Who do I like the best? 

These may be fine qualities for a mail-order bride, but when it comes to salespeople, likeability and even hard work don’t necessarily add up to closed sales.  Instead, focus on five basic competencies as the backbone of your ongoing assessments:

1.  Selling skills.  All right, wise guy, I heard that.  If assessing salespeople on their selling skills sounds as obvious as assessing beekeepers on their beekeeping skills, why are selling skills so often completely ignored in assessment plans?  Too many sales managers see salespeople on the phone all day and think it MUST somehow add up to sales.  This just in: Even a monkey can hold a phone.  You need to ask yourself whether your salespeople are exhibiting the basic skills that make sales happen.  Do they know how to find and nurture solid prospects to keep the sales funnel full?  Do they know how to ask the right questions?  Do they know the difference between the end of a conversation and the closing of a deal?  These and a dozen other skills add up to genuine sales competency.

2.  Communication skills.  Can your salespeople make complex ideas simple?  Can they get customers talking by asking open-ended needs questions?  Do they move easily among the three perspectives (I—you—they)?  Are they outgoing, energetic, and people-oriented?  Do they really listen as well as speak?

3.  Presentation skills.  Presentation is more than just communication.  We’ve all had the experience of listening for an hour to a smooth and gifted communicator, only to realize we have no idea what was actually said.  Presentation requires an understanding of form—the creation of a psychologically effective whole, with a beginning, middle, and end, that gives the listener not just information but comprehension.  A presenter is constantly assessing his or her presentation through the eyes of the listener and making a human connection that brings mere information to life.

4.  Product knowledge.  All of the above skills add up to candy-coated squat if a salesperson doesn’t have a soup-to-nuts, quick-draw understanding of your products.  Pop quizzes work wonders.

5.  Personal growth.   Show me a salesperson who’s convinced that he’s as good as he can get and I’ll show you a dud on the way to obsolescence.  While he’s busy polishing his trophies, hungrier salespeople who know there’s ALWAYS more growing to do, more techniques to perfect, and more skills to build, will eat his lunch.

Both your sales meetings and your quarterly assessments should focus not just on sales numbers but on whether your staff is on track in these five crucial competencies.