The core that everything else is based upon is your company values. Revisit the values that you stand for as an organization because as you grow and become better and different, your values change. Do you suppose Bill Gates has the same values today as he did when he was 19 years old starting his first business? No – he’s become much more philanthropic and had to grow as a human being. His values had to change to create better results. There’s always a need to go back and revisit your values.

You don’t have to have the standard values that every company has. Here’s a list of company values my team came up with a few years ago:

1. Extreme commitment to customer success. Customer satisfaction doesn’t matter. Customer Success is what it’s about. Everything anybody does should be defined by “Does this help the customer succeed more?”
2. Blue Vase. Watch the video to hear the whole story about the blue vase. Do you ever have people who are really busy telling you why something can’t be done when they could be spending just a little bit more energy to just figure out how to get it done? Blue Vase in our office is code for “I know this is impossible, but figure it out anyway because it needs to get done.”
3. No excuses. Excuses don’t replace results. Instead of making excuses say, “I blew it. Here is my massive corrective action so that this doesn’t happen again.” Making excuses to cover up mistakes really creates chaos in organizations. As soon as you start allowing excuses, you will see a decrease in your results.
4. Having and Spreading Fun!
5. Commitment to personal growth and commitment to professional growth. In order to have an organization that grows, you better have people who are committed to reading and learning. You should read at least one book a month in your profession so you can make yourself better at what you do.
6. Sense of urgency. One of the most limited resources that we all share is time. People’s time needs to be used effectively.
7. Positive reinforcement to fellow associates. People always think they don’t get enough appreciation from their manager, but the research show that it’s really from their fellow employees where it matters. So you better have people who are givers and always showing their appreciation for others.

What are some of your company values?