You know that online reviews on sites like Yelp and Yahoo can make or break a business. As an employee who cares about the company’s success, you’ve recruited every friend and relative to boost the reviews, but your company’s competitor across town has 500 reviews and counting.

How do they do it?

The odds are good that they are actively recruiting reviews from actual customers. No matter where you are in the company, you can do the same.

If you’re on the front line, ask every single customer to leave a review about their experience. Put the request on every receipt, all paperwork, and in every email you ever send. Offer a discount or entrance into a drawing. And always ask for honest reviews, not just good ones.

If you have 500 customers a day, and only one percent of them post reviews, you’ll have over a hundred new reviews by the end of a month, and more than a thousand at the end of a year.

That’s buzz worth creating.