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There are a thousand different faces of success—and failure, for that matter—each with a different track leading to it.

I’ll assume success is your destination.  What does it look like?  Specifically, what are the values that drive and define your sales culture?

I’m not looking for some secret set of “right answers.”  I said there are a thousand different ways to be successful, and I meant it.  But you can’t aim for all of them at once. If you want to end up somewhere meaningful, something that fits your corporate and personal values, you have to train your sights on a very specific vision of the future, then lay the tracks that will get you there, and only there.

So how do you know which way to head?  (more…)