Difficult times require us to get massive about making an impact on our customers. What used to work will not be enough in the future. Now is the time to be calling them and finding out what’s going on with them. Find out what they’re fearful about, find out what their dreams are, find out where they think they might be compromising their dreams, asking them how they might take advantage of this situation to find other revenue streams and different opportunities.
Recessions historically have been the opportunity to pull ahead. And one of the best things that you can do is help your people dream the next possibility. Those who sit and wait to be told what to do and stay in the old actions will be very limited, both for you, within your organization, and also for them. So now is the time to get massive about helping your customers see a new possibility, and get busy helping them accomplish that possibility. By helping other people, that’s how we help ourselves and our own organizations.
Now is a wakeup call for us to get even better at that than we ever were before. So seize the opportunity.