The Hidden Tax of Not Asking, ‘What Does Done Look Like?’
Ever launch a campaign that went nowhere? The difference often comes down to one question:
What does done look like?
In this video, we explore how Apple drives clarity before launch — and contrast it with a midsized bank’s failed cross-sell initiative. If your branches are pulling in different directions or success isn’t clearly defined, it’s time to rethink your execution strategy. Clarity isn’t optional — it’s a competitive edge.
👇 Watch the full breakdown below, or scroll for the full transcript.
Ever wonder why some projects end in victory laps while others feel like courtroom depositions?
The difference is in asking one critical question before you start.
What does done look like? At Apple, every product launch starts with ruthless clarity,
performance benchmarks, aesthetic specs, and customer use case scenarios.
The result? Products so groundbreaking that they reshape entire industries.
Contrast this with a midsized bank that launched a cross sale campaign
without defining qualified lead or cross hold.
Twelve branches ran in twelve directions, zero measurable return on investment.
That’s why assumption based execution isn’t just risky, it’s unforgivable.
Want clarity without sounding difficult? Simply ask, could we clearly define success?
Then enjoy your next victory lap.