Most marketing is based on out-of-touch philosophies and is delivered in such a way that fed-up consumers do not believe it anyway.
American Demographics once said that “Americans trust marketers about as much as the U.N. trusts Saddam Hussein.” Unless marketers fancy the idea of being ferreted out of a spider hole at gunpoint and hung, that is NOT an analogy to celebrate.
Over 70 percent of U.S. adults believe marketers exploit and mislead them. You can’t create a marketing strategy that works until we accept it. When you use this knowledge as a basis for your marketing strategies, you will reach your market in such a way that they WILL believe and accept your marketing. (more…)