Posts Tagged ‘sales training’

EVERYONE is in Sales

Sunday, February 24th, 2013

The CEOs of some of the companies I work with do something special every week—a weekly radio address to their team where they celebrate the “wins” of that week and commend the individuals that got them there. The purpose of this address is to get everyone excited about the victories, but more importantly to get everyone understanding that they play a pivotal role in the success of the company.

It takes a lot of contributions at every level to make that success happen. But at the end of the day, success comes down to bringing in revenue. In other words, no matter what your position, it all comes down to sales.

Everyone from the CEO to the custodian benefits from the success of the company, and everyone ultimately feels the pain when the company doesn’t do well. That’s why all employees must see a direct connection between their work and the sales that bring in the revenue.

Just because “sales” isn’t in your job title, doesn’t mean you’re not accountable to bringing in revenue.

The fact is that every business needs more customers at a higher price. That’s the game—no matter what your position. If you can’t prove through a weekly report to your boss that you made at least five times your salary for the company that week OR decreased company expenses by double your salary, you’re not paying your way—plain and simple.

So, get focused on those revenue-producing activities—everything else is noise.