Customer satisfaction. Now there’s a nice phrase. It’s so, you know…nice. Everybody likes to be satisfied.
Heck, everybody likes to be fed, too. But when’s the last time you picked a restaurant just because they would feed you? EVERY two-bit restaurant will feed you. Whoop de doo.
Thing is, just about every business will “satisfy” you, too. They’ll get your dry cleaning done, your package delivered, your hair cut. So if just about everybody can step over the low bar of customer “satisfaction,” why do we keep talking about customer satisfaction as if it’s a meaningful goal? (more…)