Have you ever ordered a pizza, the guy on the phone said it would be an hour, and it shows up in 40 minutes. You’re pumped! But if he promised 30 minutes and it came in 40, you’d be ticked off, even though the result was the same.
Or how about the last time you ordered a widget over the internet? They said it’d arrive in 7-10 business days. When it comes on Day 5, you are one happy customer.
Coincidence? Not a chance. Maybe you’re just lucky? Not unless everybody else is too.
Companies that beat their own promises know exactly what they’re doing. Under-Promise and Over-Deliver.
That way, the same result becomes a pleasant surprise and your stock goes up in the eyes of the customer.
Have a great Monday!
Roxanne