Posts Tagged ‘Sales Culture’

Creating a Celebration Culture

Wednesday, March 18th, 2009
Credit:  © Monkeybusinessimages|

Credit: © Monkeybusinessimages|

When’s the last time you heard someone say, “The problem with working here is I’m just appreciated way too much?”  Healthy cultures have appreciation and celebration as their cultural backbone. They create an environment in which everyone oohs and aahs over each other’s successes and contributions.

Notice I said EVERYONE, not just managers.  You might convince yourself that the manager who high-fives the top salespeople is just doing his or her job.  But once you get celebration and congratulation flowing from peer to peer, you know you’ve created a celebration culture.

So how do you get there? By creating rituals of celebration. (more…)

You Are Cordially Invited: The Power of Truly Targeted Marketing

Thursday, March 12th, 2009
Credit:  Ginasanders |

Credit: © Saniphoto |

Are you in marketing?  Let me give you a hint:  The answer is YES.

Marketing is not a department—it’s a mindset.  If you want your company to succeed (Hint:  YOU DO), you must consider marketing a key part of what you do every day.

Marketing isn’t just a matter of mailing out flyers or designing ads.  Marketing is about representing your company to the outside world.  Everything you do that reaches customers and potential customers—i.e. THE WORLD—is marketing.

So what is good marketing? (more…)

How to Keep Your Sales Culture On the Right Track

Tuesday, March 10th, 2009
Credit:  © Leaf |

Credit: © Leaf |

There are a thousand different faces of success—and failure, for that matter—each with a different track leading to it.

I’ll assume success is your destination.  What does it look like?  Specifically, what are the values that drive and define your sales culture?

I’m not looking for some secret set of “right answers.”  I said there are a thousand different ways to be successful, and I meant it.  But you can’t aim for all of them at once. If you want to end up somewhere meaningful, something that fits your corporate and personal values, you have to train your sights on a very specific vision of the future, then lay the tracks that will get you there, and only there.

So how do you know which way to head?  (more…)

The Golden Rules of Marketing

Friday, March 6th, 2009
Credit: © Leoblanchette |

Credit: © Leoblanchette |

Most marketing is based on out-of-touch philosophies and is delivered in such a way that fed-up consumers do not believe it anyway.

American Demographics once said that “Americans trust marketers about as much as the U.N. trusts Saddam Hussein.”  Unless marketers fancy the idea of being ferreted out of a spider hole at gunpoint and hung, that is NOT an analogy to celebrate.

Over 70 percent of U.S. adults believe marketers exploit and mislead them.  You can’t create a marketing strategy that works until we accept it. When you use this knowledge as a basis for your marketing strategies, you will reach your market in such a way that they WILL believe and accept your marketing. (more…)

What’s Within YOUR Power?

Friday, February 13th, 2009

“But Roxanne…”

Hardly a day goes by that I don’t get an email that includes those two words. It’s usually followed by something like this:  “I’d like to energize my workplace, I’d like to make a difference, but I just don’t have the power.  I’m not the CEO, I’m just a [insert position here].”

Leadership is not a position—it’s a way of being. You aren’t assigned to leadership, you SEIZE it.  It’s about being powerful regardless of your position. (more…)